Tender & True Pet

We know you demand the best ingredients for your pets and expect unconditional care for our environment. So back in 2014 we changed things forever, pioneering the first USDA certified organic pet food available. We followed that with the first GAP humanely raised and MSC sustainably fished certifications. Today we continue blazing a trail of firsts, setting new standards of quality, excellence and care.

Expires: December 16, 2025