PRITHIMA, founded by the Mangat sisters, Priscilla & Thirza, specializes in distributing handmade, fairtrade products from India. Emphasizing ethical practices, each purchase aids in feeding and educating children in India, alongside addressing health issues. The store features a vibrant collection of Juttis, traditional leather shoes from Punjab, alongside a range of handcrafted home accessories and jewelry, all embodying the rich colors and intricate details of Indian craftsmanship.